The Other Secret Not to Miss

The Other Secret Not to Miss

You Need Raving Fans You’ve seen them, right? The “secret to __________ is to __________.” Having customers is great. But having raving fans is much, much better. So how do you convert a customer into a raving fan? It’s not as hard as you might...
The Four Lifecycles of Business

The Four Lifecycles of Business

Lifecycles of Business Did you know there are life cycles in your business? Do you know how to get the most out of each cycle? Understanding each one—and how to maximize them—empowers you to extend the lifespan of your business. THE FOUR STAGES OF A BUSINESS LIFE...
Swimming in the Same Pond

Swimming in the Same Pond

Landing the “Big One” It may not be your preferred metaphor, but it’s a potent one in business: catching big clients, or “fish.” The idea is that if you’re able to “catch” one, your business will grow, or be sustained, as a result....
Optimizing Your Strengths…and Theirs

Optimizing Your Strengths…and Theirs

The Most Common Myth in Business Optimizing your team isn’t what most people believe. Let me explain by posing a question to you… Isn’t it strange that our default perception of the business world is that it is populated by only two kinds of people?...
What Real Customer Service Looks Like

What Real Customer Service Looks Like

Customer Service: It Ain’t Pretty…But It Can Be In another blog, we briefly addressed the issue of how unimpressed the average consumer is of the companies they buy from. If you’ve been in business for over a month or two, you know that “how...

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